Test Drive
AWARD TYPE:	EFFIE™
YEAR:	2009
AWARD:	Most Integrated Campaign
PLACING:	Bronze
ADVERTISER:	Telecom New Zealand
AGENCY:	Saatchi & Saatchi - Auckland
CASE STUDY:	Test Drive
CREDITS:	Saatchi & Saatchi Murray Streets - Director of Strategy / General Manager Mike O'Sullivan - Executive Creative Director Grant Mercer - Communications Director Luke Chess - Creative Director Connan James - Creative Group Head Craig Farndale - Creative Group Head Mark Lorrigan - CD Team Saatchi Teresa Harris -Senior Strategist Sarah McGregor - Group Account Director Clare McCracken - Senior Account Manager Saatchi DGS Tony Gardner - General Manager Digital Chris Macdonald - Digital Account Director Mac Macaskill - Digital creative Liz Knox - Digital producer Nick Scott - Digital producer Gudrum Kendall - Digital Account Director Carine Poot - Digital analytics Starcom Worldwide Guy Cousins - Business Director Susan Benseman - Media Manager Rapp Maggie Christie - Client Services Director Amy Burgess - Account Director Wayne Pick - Executive Creative Director Kim Pick - Head of Copy Other Agency Partner Designworks Client: Telecom New Zealand Michele Teague - Head of Communications Kylie Gallagher - Communications Director Bridgette Seamer - Senior Communications Manager - Mobile David Gascoigne - Senior Communications Manager - Digital Sarah Pethybridge - Direct Marketing Manager Rose Matthews - Senior Channel Marketing Manager
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