The Best Practice Guidelines are a Government / CAANZ publication to assist both government entities and their partners in media and advertising agencies to achieve better outcomes in relation to agency procurement and selection.
The guidelines are the result of 12 months of work by a team of senior agency and government communications representatives.
The aim of the guidelines is twofold; to make sure government entities engage advertising and media agencies that will provide the best possible response to the entity’s communications brief, and to give those agencies the confidence that they are taking part in a fair, transparent and agreed selection process that reflects the time and commitment required to respond to the invitation to pitch.
These are guidelines, not rules - but our expectation is that they will be widely adopted by all government entities over the next few months, both in terms of managing any pitch processes and also from the perspective of building strong ongoing relationships with communications partners.
To view the guidelines, please click here.
If you have feedback on these guidelines, we'd like to hear from you - contact firstname.lastname@example.org.