Fleishman‐Hillard International Communications today announced a strategic affiliation with Auckland‐based ELEVEN\PR, the public relations arm of the TBWA Group of companies in New Zealand. The affiliate partnership with an Omnicom Group sister company expands Fleishman-Hillard’s extensive global and Asia Pacific footprint to New Zealand, while broadening both firms’ areas of expertise and geographic reach.
Fleishman-Hillard and ELEVEN\PR will collaborate to leverage each other’s resources, capabilities and specialities to serve clients in New Zealand.
Fleishman-Hillard, one of the world’s leading strategic communications agencies, will benefit from ELEVEN\PR’s well--‐established presence and track record for award‐winning work in New
Zealand, while ELEVEN\PR staff and clients will have access to Fleishman-Hillard’s expertise, best practices and professional development, not only in Asia Pacific, but across its entire global network.
“We respect New Zealand as a key strategic trade market within the Asia Pacific region, and in particular Greater China, where our firm already represents and promotes the New Zealand Trade & Enterprise and Comvita natural healthcare products,” said Lynne Anne Davis, Fleishman‐Hillard’s Asia Pacific president.
“We are also continuously focused on designing the most complete and effective integrated solutions for our clients. As part of that drive, we enjoy a long history of collaboration with ELEVEN\PR’s parent, TBWA, across Asia and around the world. ELEVEN\PR’s reputation for top-quality creativity, client service, integrated strategies and results makes their team a natural partner for us and our clients in the New Zealand market.”
“This affiliate partnership with Fleishman--‐Hillard is a perfect fit for our business, particularly at this exciting stage of our development,” said Kelly Bennett, managing partner at ELEVEN\PR.
“Having grown year‐on-year since our formation nearly five years ago, we undertook a lengthy review of the major international networks to address the issue of how best to take our agency forward. Thanks to Fleishman‐Hillard’s integrated approach, coupled with its digital expertise and focus on talent development, they emerged as the best bet by a country mile. The strength of the firm’s operation in the Asia Pacificr egion promises to add considerable value to both our existing and potential clients.”
In Asia Pacific, the Fleishman‐Hillard network includes 16 wholly owned operations across nine countries, specializing in consulting on corporate, technology, healthcare and consumer marketing communications as well as digital and sports business, financial services and investor relations, stakeholder communications, public affairs, crisis ad issues management. As part of thjeir public relations capabilities, ELVEN\PR offers special expertise in media relations, experiential and event marketing, branding, consumer activation and financial communications. In addition, Fleishman‐Hillard and its clients will be able to take advantage of the broader capabilities of the TBWA Group of companies in New Zealand, including brand design and management, direct response and customer relationship management, interactive marketing and web design, and advertising.
Lynne Anne Davis,
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