Agency:	Saatchi & Saatchi - Auckland
Client:	Telecom New Zealand
Launch Date:	25.10.2009
Credits:	Craig Herbison, Director of Brand & Marketing Michele Teague, Head Of Communications Pete Loveridge, Head Of Brand Brett McMeekin, Lead Manager Communications Executive Creative Director: Mike O?Sullivan Creative Director: Luke Chess Deputy Creative Director: Tim Huse Creatives: Connan James, Craig Farndale Communications Director: Grant Mercer General Manager: Murray Streets Senior Account Director: James Polhill Senior Strategist: Teresa Harris Agency Producer: Pip Mayne Prod company: Underpants Directors: Rachel Guidera, Paul Freeman Producer: Angela Jackson Live action producer: Mary Wall DOP: Duncan Cole Editor: Sam Brunette / Post Boy Music: Peter Van Der Fluit / Liquid Studios Tracklay and final mix: Clive Broughton / Digital Post End logo design and animation: Design Works Illustrators: Beck Wheeler Watermark Simon Shaw Watermark Jo Tronc Watermark Sarah Larnach International Rescue Greg Hodgson International Rescue Flox International Rescue Marc Smith GoodCop Underpants extra illustration for wide shots: Kelly Thompson International Rescue Zoe Fannin Watermark Voiceover: Craig Hall/Talking Heads Original content from: Mike, Zach, Bryan, Darren, Jan, Pinata, Jak and Yasmin
Summary:	Launch of the new Telecom brand identity by harnessing a unique collaboration of artists, animators and regular New Zealanders. The challenge was to define the role of the brand, by focusing on New Zealanders themselves. Through conversations with Kiwis it became clear that there’s one thing that really inspires or motivates each of them – their “spark”. So Saatchi & Saatchi invited real New Zealanders to share their sparks. Illustrators and animators then created depictions of these, using real footage and material supplied by our eight selected New Zealanders. Demonstrating that it’s Telecom’s role to help bring every Kiwi’s spark to life. For the full back story, check out http://www.lightofmine.co.nz/